Cultural tourism – how can Suffolk (and Norfolk) build on the ‘Britten impact’?
Benjamin Britten’s centenary is big business for Suffolk’s tourism industry this year, but how can the momentum be maintained year-on-year? I aimed to find out how it could be done.
It’s a topic that’s been debated hotly in the New Anglia LEP community, with good reason: Norfolk and Suffolk have a wealth of cultural assets to bring in a different type of tourist, but how can we make the most of those assets? What needs to be done to ensure that the cultural tourist stays longer and spends more money in the region?
Read the story in IOD Suffolk magazine here:Button Text
(Pic: Scallop Sculpture by Maggie Hambling © Visit Britain/Rod Edward)