Branding – evolution or revolution?

Branding – evolution or revolution?

Posted by on May 24, 2013 in Branding, Business, Travel & Tourism

Developing a brand for your business is hard work.  How do you make sure your rebrand isn’t an expensive disaster? I’ve been talking to Pete Waters, a man who knows about brands and rebranding. He’s dealing with that challenge himself as Brand Manager for Visit Norfolk. “After product, branding is the most important aspect of […]