Branding – evolution or revolution?
Developing a brand for your business is hard work. How do you make sure your rebrand isn’t an expensive disaster? I’ve been talking to Pete Waters, a man who knows about brands and rebranding. He’s dealing with that challenge himself as Brand Manager for Visit Norfolk. “After product, branding is the most important aspect of […]
Sudbury’s silk – an extraordinary export story
Our latest theme for IOD Suffolk magazine is export. We’ve just discovered Vanners, a Sudbury company that’s been exporting its exquisite silk textiles worldwide since 1740. It’s beating off competition from Chinese rivals, who can’t match its quality. What’s their secret? I went along to find out, accompanied by photographer Gary John Norman. Vanners’ MD […]
Is this the business writer’s best book?
My copy of Tony Thorne’s The 100 Words that Make the English has just arrived. It’s riveting stuff, the absolute must-read for business writers (thanks to ex-Saatchi friend A for recommending it). Brilliantly written, wickedly perceptive about the way we use and abuse our national language – be warned, fellow-writers, because you won’t be able […]