Branding – evolution or revolution?

Posted by on May 24, 2013 in Branding, Business, Travel & Tourism

Developing a brand for your business is hard work.  How do you make sure your rebrand isn’t an expensive disaster? I’ve been talking to Pete Waters, a man who knows about brands and rebranding. He’s dealing with that challenge himself as Brand Manager for Visit Norfolk. “After product, branding is the most important aspect of […]

Sudbury’s silk – an extraordinary export story

Sudbury’s silk – an extraordinary export story

Posted by on May 24, 2013 in Business

Our latest theme for IOD Suffolk magazine is export. We’ve just discovered Vanners, a Sudbury company that’s been exporting its exquisite silk textiles worldwide since 1740. It’s beating off competition from Chinese rivals, who can’t match its quality. What’s their secret? I went along to find out, accompanied by photographer Gary John Norman. Vanners’ MD […]

Is this the business writer’s best book?

Posted by on May 24, 2013 in Writing

My copy of Tony Thorne’s The 100 Words that Make the English has just arrived. It’s riveting stuff, the absolute must-read for business writers (thanks to ex-Saatchi friend A for recommending it). Brilliantly written, wickedly perceptive about the way we use and abuse our national language – be warned, fellow-writers, because you won’t be able […]