Cultural tourism – how can Suffolk (and Norfolk) build on the ‘Britten impact’?

Posted by on Jun 18, 2013 in Business, Travel & Tourism, Writing

Benjamin Britten’s centenary is big business for Suffolk’s tourism industry this year, but how can the momentum be maintained year-on-year? I aimed to find out how it could be done. It’s a topic that’s been debated hotly in the New Anglia LEP community, with good reason: Norfolk and Suffolk have a wealth of cultural assets to […]

Branding – evolution or revolution?

Branding – evolution or revolution?

Posted by on May 24, 2013 in Branding, Business, Travel & Tourism

Developing a brand for your business is hard work.  How do you make sure your rebrand isn’t an expensive disaster? I’ve been talking to Pete Waters, a man who knows about brands and rebranding. He’s dealing with that challenge himself as Brand Manager for Visit Norfolk. “After product, branding is the most important aspect of […]